Aston Martin aims strong growth in India image

The British based automaker Aston Martin said it is expecting good contributions from India this year even though it entered the market late compared to its rivals.

“We are growing tremendously in emerging markets. That’s where the spark really is,” Mr. Gawthorpe said.
However, the executive said Aston Martin will still generate 80% of its sales from developed markets such as the U.K., U.S. and Europe despite growth in emerging markets.

“It has taken us some time to come here as we were strengthening our existing bases like the US and Europe. Now we want to be strong in 160 to 170 key locations including Mumbai and Delhi,” Aston Martin Global Sales Director Andy Gawthorpe told reporters.

Aston Martin gained an increase of $122-million in projected sales since last months Geneva Motor Show, and therefore the company hopes a very bright future.

Besides, Aston Martin’s 2011 earnings announcement publicized that the automaker’s $815 million in its income, which is an increase of seven per cent compared to 2010.

The British luxury brand sold 4,200 units during both 2010 and 2011.

According to industry estimates, the three major luxury brands – Mercedes Benz, BMW and Audi – clocked in sales of about 22,000 units in 2011 up from about 16,000 in 2010.