Aston Martin CEO: I’m not satisfied with Cygnet sales image

Aston Martin chairman Ulrich Bez unveiled today that sales of the little luxury 2+2 hot hatch Cygnet are not as high as he hoped.

“I’m not satisfied with Cygnet sales,” said Bez. “We can’t deliver as many as the customers want, as we don’t have enough stock. It is the sort of product a customer sees and decides they want on the spot – they don’t want to have to wait for their car to be built, but to drive it away there and then.”

Bez also confirmed that the electric Toyota iQ, set to go on sale late in 2012, will be converted into a Cygnet and become Aston’s first electric car.

Dubbed the ‘new luxury commuter concept car’, and based on the Toyota iQ, the newcomer lacks the performance that Aston Martin customers have come to expect over the firm’s 94-year history.

Yes because Cygnet uses the 1.3 cylinder unit producing 98 hp, one of the three engines from the IQ range. Similar to what Toyota has done, Aston Martin mated this engine to a six-speed manual transmission. It can also be used with an optional CVT transmission.

Cygnet is the eighth major production car Aston Martin has introduced at its state-ofthe art Gaydon facility since 2004, and is assembled in a new dedicated facility by the same skilled local workforce of technicians and craftspeople that create Aston Martin’s award-winning range of sports cars.
The firm aims to sell around 4,000 a year.

via autocar