Aston Martin DB11 already on a high demand image

Even if Aston Martin’s latest creation has just made its debut, the British luxury maker already received more than expected orders for the DB11.

James Bond’s most favourite brand it is on a turnaround path, as the demand for the Aston Martin models have been on downward slope lately. But the luxury British automaker is committed to change this status quo by promising to make some significant investment in product development. The company recently decided to build the DBX-based crossover in St. Athan, Wales, as part of its 200-million-pound strategy (around 280 million dollars) for new cars and facilities, a site that will push Aston Martin to further growth and will help it to return to profitability. The DB11 is also part of the assault strategy, a model which has just been revealed to the public last week at the Geneva Auto Show, and Aston told to the Autocar magazine that 1,400 orders have already been placed for the new super-GT. Around 500 VIP customers fell in love with the model at some preview event, another 500 orders came from people who saw the model online – before the official unveiling, while 400 bought it during the Geneva event.

Under the £154,900 hood, the DB11 has a newly developed bi-turbo 5.2-liter V12 engine developing 600 horsepower (608 PS) at 6,500 rpm and a maximum torque of 516 pound-feet (700 Newton meters) from 1,500 rpm. This is the most powerful DB model produced until now, reaching 62 mph (100 km/h) in 3.9 seconds and a top speed of 200 mph (322 km/h). The aluminium architecture that underpins the 2+2 GT will also be used for the new generation Vantage and Vanquish models.

Via Autocar