Premium automaker Audi Ag., announced on Tuesday that 2010 was the best year for sales in the Company’s history.
“The operating profit of €3.34 billion shows how profitable Audi is. We are growing not only in China, but in many regions around the world. The Audi brand has outpaced the growth of the overall market, especially in the United States,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG.
In 2010, the company sold 1,092,411 cars worldwide, 15 percent more compared to 2009. Revenue rose during the 2010 financial year by a disproportionately high rate to €35,441 million (29,840 million)* – an increase of 18.8 percent.
The Company increased its operating return on sales to 9.4 percent (5.4 percent). Return on investment also reached a new peak, at 24.7 percent (11.5 percent).
The automaker said that the successfully year was caused due to a multitude of new product launches: from the flagship A8 to the A7 Sportback and the Audi A1 – the first Audi premium car in the subcompact segment.
In Western Europe (including Germany) Audi outpaced the overall market with 611,905 deliveries to customers (588,309, up 4.0 percent) and confirmed its leadership in the premium segment. In Germany, in contrast to the significantly declining overall market, deliveries of Audi cars rose slightly to 229,157 (228,844, up 0.1 percent).
With 227,938 deliveries (158,941, up 43.4 percent) the brand with the four rings remained the market leader in the premium segment in China (including Hong Kong) by a wide margin in 2010.
In U.S. Audi succeeded to deliver 101,629 cars, up 22.9 percent.
In response to this new high demand, the German automaker is considering to expand its production by investing more than €11 billion between 2011 and 2015 – with about €9.5 billion going to the development of new products and to hybrid and electromobility. More than €5 billion will be invested in the Ingolstadt and Neckarsulm sites in Germany.