During the first quarter, Audi added 12 new shifts at its Neckarsulm plant, Germany, and it plans to add more next month, due to increased demand for the A6 and A7 models.
During the first quarter, the German automaker manufactured with 2,600 more vehicles that initially planned, according to personnel director Thomas Sigi. The Neckarsulm plant is Audi’s second-largest facility after the one located in Ingolstadt and robust order intake for the plants shows the automaker’s resistance in front of the shrinking total market in Europe.
Audi relies on its new-generation A3 model and the expanding SUV lineup to increase deliveries and revenue this year. Audi, which is currently the second-largest luxury automaker in the world, plans to surpass BMW and claim the first spot by the end of the decade. By 2015, VW’s Audi will invest 11 billion euro ($14.2 billion) to expand its production and its model lineup, and also to upgrade a plant in Hungary and open a new facility in Foshan, China by the end of this year.
Last month was the best February in the history of Audi, as global deliveries rose 3.2% to an all-time high of 110,000 vehicles. Overall, Audi’s global deliveries over the first two months of the year increased by 9.4% to around 221,800 cars, with growth in all three of the company’s large sales regions: Asia, North America and Europe.