After posting record deliveries in 2013, Volkswagen’s luxury car brands Audi and Porsche aim to keep sales growing this year helped by overseas demand and new models.
Just ahead of the Detroit auto show next week, double-digit volume growth in the United States and China, which Audi and Porsche both list among their top three markets, gave a serious image boost to the VW-owned divisions.
As the brand is waiting another boost from the new Macan compact SUV, to hit German showrooms in April, Porsche increased sales of models such as the iconic 911 sports car and the top-selling Cayenne SUV 14.9 % last year to 162,145 units.
“We’re entering the new year with a great deal of confidence,” Porsche sales chief Bernhard Maier said on Thursday during a conference call. “We did anything but terminate our product offensive in 2013.”
Meanwhile, Audi, the world’s second-largest maker of premium cars, pushed up global deliveries 8.3 % last year to 1.57 million, after December deliveries surged 18.4 %.
Audi, which together with Porsche accounts for almost two thirds of VW’s 8.56 billion-euro ($11.64 billion) nine-month operating profit, has a goal of replacing BMW as luxury-sales champion by about 2020, when it targets 2 million deliveries.
“We have comfortably surpassed our mid-term goal of 1.5 million deliveries,” Chief Executive Rupert Stadler said in a statement on Thursday.
The advance of Audi and Porsche is proving a boon to parent VW, which aims to surpass Toyota and General Motors as the world’s largest carmaker no later than 2018.
by Aurel Niculescu
) - Friday, January 10th, 2014 - filed under Audi
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