Audi April Global Sales Up 6.6% image

Audi reported sales up 6.6% in April to 133, 500 units, maintaining its lead over Mercedes-Benz.

The growth was due to an increase in China of 13.1% and 14.2% in the US. Sales during the first four months of the year increased 6.7% to 503,000 units, compared with 441,464 vehicles sold by Mercedes-Benz.

“Considering the extremely difficult market situation in Europe, we see our global deliveries for April as positive,” sales chief Luca de Meo said in a statement. “Audi shows no sign of slowing down in the U.S. market, and April clearly demonstrated that fact.”

In the US, VW dropped 10.3% in April, while its Audi unit increased 14.1%. Sales of the Passat fell 10.2% last month and VW announced on April 19th it has reduced production of the model at its Chattanooga plant, Tenn. to two shifts a day from three and cut 500 contract employees.

On another matter, this week Audi announced its plans to double production at a Mexico plant to 300,000 units and increase capacity in Brazil, in an attempt to surpass BMW in the Americas. Audi’s new plant in Mexico, which will manufacture 150,000 Q5 SUVs annually beginning with 2016, will have enough room for the addition of a second model such as the Q6 SUV, according to CEO Rupert Stadler.