Audi beats BMW in April auto sales image

Audi Ag., Volkswagen’s luxury division outsold market leader BMW for the first time in more than a year in April.

The German automaker said global sales rose 14% on the year to 125,200 cars, fueled by China, Germany and the U.S., marking the latest sign that demand for luxury cars continues to surge.

On the same time, BMW brand vehicle sales rose 7.4 per cent, about half of Audi’s pace, to 121,476 cars.

In April, the brand with the four rings posted clear growth in all regions. Germany, France, the United Kingdom and Russia contributed in particular to the company’s 4.9 percent growth in Europe. North America has also become a stable factor for Audi: From January to April, the brand achieved a sales increase of around 15.2 percent there.

Audi premium brand said Wednesday it expects full-year operating profit to be similar to last year’s level, as rising costs offset higher car sales volume.

“If economic conditions don’t substantially change, we expect higher outlays for new models, technology and assembly expansion with an operating result at the high level of the previous year,” Chief Financial Officer Axel Strotbek said in a statement.