Audi announced it will start production in São José dos Pinhais, Brazil in 2015, part of its growth strategy.
Audi will start manufacturing in Sao Jose dos Pinhais, Brazil the new A3 sedan and the new Q3, investing 150 million euro. This move is part of Audi’s international expansion strategy, which also includes a second plant in China, which will be built in Foshan. Beginning with 2016 the German automaker also plans to begin manufacturing vehicles in Mexico.
“By producing in Brazil, we will create the basis for further growth in the region. Also in Brazil, our goal is to lead the premium segment,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG.
Audi plans to deliver 2 million vehicles annually to worldwide customers by 2020 and to reach this goal the automaker will make large investments at its plants in Hungary and Germany. Audi is also quickly expanding the production network outside the European market.
“With today’s decision in favor of Brazil, we are ideally positioned in all BRIC countries,” summarized Audi CEO Stadler.
By the end of this year Audi will open the second plant in China and by 2016 it will start production at a new plant in Mexico, as the German car maker is continuously preparing for further global expansion, especially in South America.