Audi, BMW posts strong US auto sales in April image

Audi and Bayerische Motoren Werke AG (BMW) both announced strong sales in April.

Audi said in April sold 11,521 new vehicles – up 15 percent compared to April 2011.

April sales also marked the fourth-best month ever for the brand and set the all-time sales record for the month of April.

The Germans said sales of premium category vehicles (A8, A7, A6, and Q7) jumped 52% and represented 31.2% of total April sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 82% of the Audi April gain.

Premium vehicle performance was bolstered by skyrocketing sales for the new Audi A6, with a 136.8% sales increase for the month and a 100% increase year to date.
Sales for the design-forward Audi A7 were up 91.2% from April 2011 results when the all-new model debuted.

On the same time, Bayerische Motoren Werke AG (BMW) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.

For the first three months of the year, BMW sold 425,528 units, up 11.2 percent over the first quarter last year.

“The BMW Group achieved an all-time high in sales last month (March) and the best first quarter in its history,” said Ian Robertson, member of BMW’s board of management responsible for sales and marketing.

“These outstanding results are due to our attractive, young model range and our strategy of healthy, balanced growth across the globe.”