The four rings brand is not looking to increase its culture – or, at least not in the traditional sense of the word – as ART is actually an acronym for the Audi Robotic Telepresence.
Well, while this seems to come straight from science-fiction movies, the main task of this Star Wars R2-D2 resembling robot is actually tasked at helping Audi’s US dealership technicians at solving service issues.
“ART was designed with both Audi technicians and consumers in mind,” said Brian Stockton, general manager, Technical Support, Audi of America. “The device will give local service technicians valuable one-on-one interaction with their counterparts at Audi of America, which will not only benefit the speed and depth of service at the dealer level, but create an improved ownership experience for the customer in general.”
Sitting on a remote-controlled white stand, ART is a robot that uses a series of cameras, a microphone and speakers to allow for remote operating Audi Technical Assistance consultants and Technical Field Managers to talk to the technician. The off-site techs can provide a second opinion to the technician thanks to the multitude of cameras, among them being one small enough to fit through the tiniest of holes or a borescope.
The program, made in partnership with VGo Communications, which used similar tech in the several industries, like healthcare and education, will be introduced in 18 dealerships in a number of US states.