Audi’s CEO Rupert Stadler said on Tuesday the carmaker aims to sell more than 2 million vehicles a year by 2020.
The executive wants to make Audi the world’s largest maker of premium cars no later than 2020, which automatically means Audi will have to overtake BMW. Last year, Audi delivered about 1.3 million cars worldwide and its target for this year is 1.4 million units.
BMW Group, which includes Mini and Rolls-Royce, expects deliveries of 1.7 million units this year. The company wants to break the 2 million sales mark in 2016 already, so Audi’s mission won’t be easy at all.
Stadler said he’s optimistic about the brand’s future despite difficulties on some European markets. Stadler attended a congress in Berlin organized by car magazine Automobilwoche, where he answered questions about Audi’s plans.
Stadler also said carmakers which are positioned globally are in a much more stable situation that those concentrating on the European market. Stadler added that Audi will continue to grow thanks to strong sales in China and the United States.
VW-owned Audi has strong growth plans for the U.S., with a new plant to be built in Mexico to produce the Q5 SUV for the United States.