According to Audi Chief Executive Rupert Stadler, the premium automaker expects no major impact from the euro zone debt crisis. The premium brand expects further growth in 2012.
“There’s a good chance for further growth next year… Therefore, we will keep investing and not start saving money,” he told WirtschaftsWoche magazine.
The euro-region debt crisis isn’t having a significant impact on sales even as it leaves “traces” in some markets, the magazine cited Stadler as saying in an article on its website.
Last month, the Germans sold 111,400 vehicles worldwide, up 28 percent compared to November 2010. Year to date, AUDI AG sold around 1,193,100 cars through the end of November – which puts the company well on course to reach its stated sales target of 1.3 million units.
“Given our outstanding performance in the first eleven months of the year, we are well poised to finish the year strongly by exceeding our expectations yet again. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull.”
In addition, Audi’s bet is on China.
Audi has long been a favourite in China and was the only premier foreign car brand on China’s government procurement list until mid-2009. Its A6 has been and still is a favourite among senior government officials.
To keep up with the demand in China, which has replaced Germany as Audi’s largest market earlier this year, the company is adding a new plant in Foshan in Guangdong province that could bring its total capacity in the country to 700,000 units.