Audi Continues to Grow Despite Tough Market Conditions image

Audi continues its growth strategy selling 780,500 vehicles in the first half of the year, up 6.4% from 2012.

Audi’s revenue in the first half of the year hit 25.2 billion euro and operating profit of 2.6 billion euro, slightly under the 2.9 billion euro reached during the same period last year. The German automaker is working at a high profitable level, with an operating return on sales of 10.5%.

“Despite challenging economic conditions, we are keeping to our forecast for the year as a whole. We are also investing heavily in new products, developing innovative and revolutionary new technologies and expanding our worldwide production capacities,” emphasizes Axel Strotbek, Board Member for Finance.

Board Member for Sales Luca de Meo said that the automaker expects to reach this year its sales target previously set for 2015. This year Audi plans to deliver 1.5 million vehicles, relying on the Q3 and Q5 SUVs, as well as on the new Audi A3 family.

During the first six months of the year Audi sold 780,467 vehicles, up 6.4% from 733,216 units sold during the same period last year. The investments in development and research have also increased to 1,995 million euro, up 17.3% from last year. Besides the new A3 sedan to hit the market this fall Audi also start delivering the new A8 by the end of this year.