Audi plans to keep investing in services, sales and marketing in Taiwan, although analysts predict a fall in the local luxury auto market.
“Whenever I go back to Europe to report, I would say that Taiwan is a great place to invest,” said Daniel Khoo, managing director of Audi Taiwan Co.
Audi entered Taiwan in 2009 and since then it has received positive feedback from many customers in this market, which has had an important role in improving the automaker’s brand image and sales, according to Khoo. Audi’s sales in the country have increased from 1,500 vehicles in 2009 to 2,500 vehicles in 2010, 3,500 vehicles in 2011 and 4,000 units in 2012.
Although analysts predict that the auto industry in Taiwan will slightly fall this year from an average of 35,000 vehicles per year, Audi said it will continue to make investments in its service network, dealerships and marketing to boost its market share. Audi plans to more than double its sales in Taiwan in the following two years and become the most attractive premium brand.
In February, Taikoo Motors, which is VW’s agent in Taiwan, said the company plans to build a plant in the country and that production could begin in 2015 if the automaker will receive the government’s support.