Audi designer appointed head of VW’s design center image

Volkswagen AG has appointed Stefan Sielaff, the current boss of Audi design, as head of the VW design center in Potsdam, Germany.

The 49-year-old designer will replace Thomas Ingenlath, who will leave the company. The change will take effect on February 1, Volkswagen announced in a statement on Wednesday. Aside from design center duties, Sielaff will also head VW’s group interior design and will report directly to the automaker’s group design chief Walter de’ Silva. Sielaff’s current duties at Audi will be taken over by head of group design Wolfgang Egger.

Sielaff came to VW group in 1990 and got his first job as an interior designer for Audi. In 1997, he was appointed as head of VW’s design studio in Munich. In 2003 he left VW for DaimlerChrysler, where he worked as an interior design director. He came back to Volkswagen in 2006 to head Audi design and played a very important role in developing Audi’s distinctive look and in shaping the brand’s identity.

Show cars like the Audi e-tron Spyder and the A2 e-tron have been inspired by Sielaff’s vision, while production models like the A6 and A8 also bear his mark.