While sales in some auto markets are not doing so great at the moment, Audi expects to deliver more than 1.7 million cars before the year ends.
Owned by Volkswagen, Audi sold 1.01 million cars in the first seven months of 2014, behind BMW, which sold 1.02 million units, but ahead of Mercedes-Benz’s sales of 915,500 autos.
Audi CEO, Rupert Stadler said that “the driver of sales were the established economies, not emerging markets, with the exception of China.”
In reference to Russia, Stadler stated that for the past eight months Audi has faced “de facto no growth” and that the carmaker raised prices in the region by 5-6% to compensate for the local currency’s weakness against the euro.
The Audi executive emphasized that the automaker’s goal is to sell 2 million vehicles a year by 2020 and that overall Audi has had very good sales in August, with the strongest purchase percent in the United States. He added that business is expected to rebound in Brazil and India, but that a recovery there might take longer than the brand’s forecasters are expecting.
A boost in sales is also predicted for when Audi launches the next generation of its TT Coupe, which will be followed by a convertible version. Audi is also planning to renew its larger cars – the A5, A6, A7 and A8 limousines – when it launches a new modular assembly kit, known as MLB, in 2015.
By Gabriela Florea