Audi Global Sales Up 14 pct in March to 143,500 vehicles image

Audi Ag, the German premium automaker said Tuesday that it has sold a record 143,500 vehicles in March, up 14.1 percent from a year earlier. Audi had never sold so many vehicles in a single month.

Growth from January through March was fueled in particular by customers in the USA and China, where Audi achieved record sales – 346,100 vehicles, an increase of 10.8 percent.

“We kicked off 2012 very successfully and expect growth to continue in the months to come,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.

Sales in China, including Hong Kong, surged 37% in March to 31,505 cars, driven by the A4L, A6L and Q5 models. In the first quarter of the year, Audi’s China sales were up 40% to 90,063 vehicles, and it expects the introduction of its A6L model, to be presented at the Beijing auto show starting April 23, to further drive sales.

In India, Audi reported 47 per cent jump in its sales. During January-March period of 2012, the luxury car maker sales rose by 41 per cent to 2,269 units from 1,611 units in the year-ago period.

The trend for Europe as a whole is upward for the Ingolstadt-based company, too. Although Audi concluded the first quarter with a slight drop in sales of 0.1 percent, the company’s growth rates have increased in each consecutive month, with growth in March of 7 percent.

However, demand in Europe is likely to decline for a fifth year in a row to around 13 million vehicles from 13.6 million vehicles last year, ACEA president Marchionne said.