Audi H1 sales expansion beats BMW, Mercedes on U.S. image

Volkswagen AG’s Audi luxury brand beat first-half sales gains at Bayerische Motoren Werke AG and Daimler AG’s Mercedes-Benz Cars as the automaker’s A3 compact and A5 mid-size model attracted U.S. buyers.

Audi’s global deliveries of cars and sport-utility vehicles jumped 19 percent in the period from a year earlier, the Ingolstadt, Germany-based manufacturer said today. BMW, the world’s biggest luxury-car maker, reported a 13 percent increase, while second-ranked Mercedes-Benz, including the Smart city-car brand, posted a 12 percent gain.

The VW division, which sold 554,950 vehicles in the half, aims to dethrone BMW as the top luxury-car manufacturer by 2015, part of the Wolfsburg, Germany-based parent company’s target of overtaking Toyota Motor Corp. as the world’s biggest automaker within eight years. The Mercedes-Benz brand remained ahead of Audi with 556,700 deliveries, a gap of 0.3 percent.