Audi hits big speed for in-car mobile connection ahead of 4G launch in London image

O2 and Vodafone are set to launch the quick 4G /Long Term Evolution (LTE) in London on August 29 but already Audi is the first car manufacturer to offer a ready-to-order production model capable of capitalizing on this advanced new Mobile Internet standard.

Appropriately, the fastest member of the five-door A3 Sportback family – the 300PS S3 – is the first to integrate the high-speed connection, facilitating conference calls en route to Canary Wharf, demanding downloads in Docklands or surfing alongside the Shard.

LTE technology can be ordered for the Audi S3 Sportback now, and for all other variants of the A3 family from November, ready for the wider network roll-out of the technology across the UK during 2013. The integration of 4G/LTE marks a very important step in the evolution of the Audi connect system, which networks the car with the driver and the Internet, and in the future could also provide an interface with the infrastructure and with other vehicles.

To use LTE, MMI Navigation Plus with Audi connect is required – available as part of the Technology Package for the S3 Sportback – and a suitable SIM card with a data flat rate simply needs to be inserted into the appropriate slot in the glovebox. When passengers connect their mobile devices to the WLAN hotspot integrated into the car, they can surf the web independently of one another. For example, one passenger can participate in a video conference while another watches a video.