Audi is almost sure it will top its sales goal in U.S. image

Volkswagen AG’s Audi looks sure to be able to sell more vehicles than its own stated goal of 150,000 units, according to Scott Keogh, Audi of America president.

The U.S. sales of the German premium brand look very well until now and for sure will be boosted by the arrival of diesel models, set to reach dealerships this month. United States sales of Audi rose 14% to 87,341 through July after increasing 19 percent to a record 139,310 for the entire year in 2012.

Though globally Mercedes-Benz trails BMW and Audi in the premium segment sales race, in the U.S. they lead the segment with 165,598 vehicles sold through July, increasing 12% from the same months of 2012.

“The brand is continuing to get stronger and stronger,” Scott Keogh, president of Audi of America, said in an interview after a presentation today at the Center for Automotive Research’s annual Management Briefing Seminars near Traverse City, Mich.

2013 gains for Audi have been definitely helped by Q5 SUV sales, which were up 37% through July to 21,486 units. After an A8 diesel version came out earlier this year, Audis is now introducing diesel powered versions of the Q5 SUV, A6 and A7 sedans.