Audi has confirmed that it is to become the official car partner of Chelsea Football club for the next three years.
FA Cup winners Chelsea, who play Bayern Munich in the Champions League Final on Saturday, are ranked as the fifth largest team in the world in terms of fan base. Their stadium at Stamford Bridge will feature Audi branding for home matches, including the distinctive team seats in the dugout.
Audi joins an impressive list of global sponsors of Chelsea, headed by premium partners Adidas and Samsung.
Audi UK director Martin Sander added: ‘Chelsea offers us the broadest scope for future opportunities, and our brands are very closely aligned in terms of innovation and progressiveness, or “Vorsprung durch Technik” as we call it.
Last month, the Sauber team has also confirmed it has entered into a new partnership with English Premier League Club Chelsea FC.
Chelsea’s deal was confirmed by the team, and the football club’s logo will appear on the car for the first time in the Spanish Grand Prix.
“The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas. We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.”