Audi Launches Seven New Models in India and Expands Dealers’ Network image

This year Audi wants to launch seven new models in India and expand its dealers’ network adding 10 more to the existing 15 dealers. By doing this, Audi hopes to double in 2012 its component sourcing to 700 million euros ($924 million) by selling 8,000 cars (5,500 in 2011).

“Despite the current market condition, we aim to sell 8,000 cars in India in 2012 and with the new year beginning on a strong note, we are confident of achieving this target,” Audi India Head Michael Perschke said in a statement. “In the long run, our expectations are to increase our global sourcing out of India,” said the head of Audi India operations Michael Perschke. “In terms of cost competitiveness … India has a strategic advantage.”

Audi now sells nine models in India, among which is the R8 Spyder sportscar. The models to come will include the TT roadster and Q3 coupe.

“Our focus this year will continue to be on expansion of our dealership network and introduction of an exciting product line, including the new Audi TT and the Audi Q3 later this year.”

Adding 10 more dealers to the existing list of 15 will help the company be one step ahead its competitors: BMW and Daimler AG’s Mercedes-Benz.