Audi Makes Important Changes in Management Team image

Volkswagen plans to increase Audi sales in China and lower the average age of its members, by changing several high-profile management members.

Wolfgang Dürheimer, the current Bentley and Bugatti boss, becomes Audi’s head of research and development. His place will be taken by Wolfgang Schreiber, which served as Speaker of the Board of Management of Volkswagen Commercial Vehicles.

Porsche Cayenne owes its success to Dürheimer, who was previously tasked to create that same magic for Bentley and its upcoming SUV. No information was given about Dürheimer’s projects at the Audi, but it is expected that his appointment will help soothe the feud between Audi and Porsche, which dates back several years now and caused the delay for some models development.

Luca de Meo will become Audi’s head of marketing, leaving his position as head of marketing for VW passenger cars. Jürgen Stackmann, former marketing boss of Skoda, will replace Luca de Meo.

Bernd Martens, former VW purchasing chief, will join Audi as head of purchasing, and Audi’s head of sales and marketing, Peter Schwarzenbauer, will leave the company.