Audi Market Share Continues to Grow Through September 2009 image

Audi today announced sales of 7,209 vehicles for the month of September. Johan de Nysschen, President, Audi of America, expects the brand to record another increase in market share, to 8.9 percent for September in the import luxury segment.

Audi dealers continue to see strong demand for the Audi Q7 TDI clean diesel. TDI sales were 38 percent of the model mix for the Q7, well above company projections and an indication that American consumers are interested in efficiency and function.

The all-new Audi Q5 crossover is one of the fastest vehicles to leave the lot of any model in the U.S. Dealers reported that the Q5 stayed on their lots 13 or fewer days during September. The A5 Coupe proved a top brand performer, also, up 19 percent year-over-year. Much of the model’s success is attributed to its new 2.0 turbo fuel injected engine, sales of which comprised half of the total number sold. Additionally, the A3 model sales were up 26 percent year-over-year.

The Audi U.S. market share has also continued to grow throughout 2009, reaching 8.3 percent calendar year-to-date, which de Nysschen attributes to sustained consumer brand resonance in light of ongoing product evolution.

“There is an unmistakable sentiment of enthusiasm coming from consumers,” said Johan de Nysschen, President, Audi of America. “This active response fuels the sustained demand for Audi vehicles and explains the steady market share growth that we are seeing. That multiple vehicles set sales records in September is a testament to the momentum Audi is experiencing in the marketplace. We firmly believe that superior design and unmatched efficiency lay the groundwork for widespread appeal. Our sales results confirm this.”

  AUDI US SNAPSHOT                                 -----YEAR TO DATE-----
  ----------------
  Model Line       Sept-09   Sept-08   Yr/Yr %   Sept-09   Sept-08   Yr/Yr %
                   Actual    Actual    Change     YTD       YTD      Change
                                                 Actual    Actual
  ----------       ------    ------    ------    ------    ------    ------
  A3                    362     287     26.1%    2,657      3,734     -28,8%
  --                    ---     ---     ----     -----      -----     -----
  A4                  2,945   3,495    -15.7%   27,967     32,401     -13.7%
  --                  -----   -----    -----    ------     ------     -----
  A5                    987     719     37.3%    6,237      4,191      48.8%
  --                    ---     ---     ----     -----      -----      ----
  A6                    623   1,090    -42.8%    4,794      9,263     -48.2%
  --                    ---   -----    -----     -----      -----     -----
  A8                    187     261    -28.4%    1,046      2,168     -51.8%
  --                    ---     ---    -----     -----      -----     -----
  Audi Q5             1,106       0      0.0%    9,326          0       0.0%
  -------             -----       -      ---     -----          -       ---
  Audi Q7               743   1,393    -46.7%    5,452     10,107     -46.1%
  -------               ---   -----    -----     -----     ------     -----
  R8                     77      73      5.5%      546        521       4.8%
  --                     --      --      ---       ---        ---       ---
  TT                    179     266    -32.7     1,493      3,432     -56.5%
  --                    ---     ---    -----     -----      -----     -----
  Total Audi Sales    7,209   7,584     -4.9%   59,518     65,817      -9.6%
  ----------------    -----   -----     ----    ------     ------      ----