The German based automaker Audi has recently announced its plans to build a new plan in North America and the factory might actually be made in Mexico.
According to the Audi of America president Johan de Nysschen, the company will definitely open a plant in North America and the question is not whether the US will be chosen but when will this factory be built. Audi is trying to make a step in front of its direct rivals and judging by its best sales in 2011 in the US in the company’s history, with 117.500 units sold, a new plant overseas might be just what the manufacturer needs.
“It’s not a matter of if we will do a plant in North America, but when. Getting a plant allows us to have a higher degree of US content. It allows us to have a natural hedge against that. One advantage of Mexico is that you could support the growing markets down in South America, Brazil. More so, you have the benefit of exporting cars into Europe duty-free”, said the company’s official, Johan de Nysschen.
The first option into developing Audi models in the US was the Volkswagen Chattanooga plant, where the North American market Passat is being made, but that choice was quickly dropped and not the company is looking into Mexico.