Audi mulls plug-in hybrid model offensive image

The Ingolstadt-based automaker is now getting ready to unleash an all-out offensive of plug-in hybrid models, positioning itself on the electrification “map”.

While Toyota and its luxury subsidiary Lexus have been for years promoters of hybrid vehicles, Audi – and the whole Volkswagen Group actually – has been rather reluctant to go the electrification path, instead choosing to perfect its range of gasoline and diesel engines.

“You will see from Audi a lot of plug-in hybrids in the future,” said Audi CEO Rupert Stadler on the sidelines of the 2014 Paris Motor Show.

But now Audi plans to step up into the game and offer a full compliment of plug-in cars. They’re also said to offer the best of both worlds – they have electric capabilities and can survive a daily work commute in town on battery power alone and once you deplete the electric pack there’s ample range left from the combustion engine.

The plug-in assault should breach almost all Audi lines – from the small A3 to possible offers as a production model based on the freshly unveiled Audi TT Offroad concept. Such models would not only give huge boosts to mileage, but also try to balance the economy and performance factors. The TT Offroad has 402 hp from the assembly that features an electric motor that can give 31 miles of battery driving and a regular 2.0-liter turbocharged gasoline engine.