Audi of America adds new central region to increase sales image

Audi of America is creating a new Central Region, based near Chicago, to provide greater dealer support nationwide.

The new region will continue enhancements of the Audi customer experience and will help reach the brand goal of selling 200,000 vehicles in the U.S. market before 2020.

The new fourth region will open for business in January 2013 and will assume responsibility for markets now covered by the Audi of America Eastern, Southern and Western regions. It will comprise 13 states and 62 of the 275 Audi dealerships across the country. Currently more than 100,000 Audi models operate on roads that lie within the new Central Region.

“We see the potential for Audi to make greater inroads in the U.S. heartland. Adding an entirely new Central Region organization also frees up our teams in the other regions to focus more on the needs of our dealer partners and customers in the rest of the country. It’s a clear validation that we intend to achieve our growth goals and establish Audi as the leading premium brand in the U.S.,” said Mark Del Rosso, Chief Operating Officer, Audi of America.

The new organization will be led by Ken Brusca as the Audi Central Region Director. Prior to taking his current position, he held management positions at Chase Automotive Finance, Ford Motor Co. and Volvo Cars of North America, where he served as Canadian CEO.