The German automaker’s chief executive officer, Rupert Stadler, recently declared that Audi might be able to fulfill its annual sales goal of 2 million units, initially set for 2020, a full year earlier.
Audi AG, a wholly owned subsidiary of Volkswagen AG (the world’s second largest automaker) is currently the second-biggest luxury brand – behind BMW AG – and wants to snatch the top position from its rival during the same timeframe. Stadler now believes the European region – which has a 44% mix of Audi cars – would remain stable and supported by renewed models and newly introduced SUVs, the brand would have an upbeat situation in China. According to the executive, the company’s goal was “coming into view” faster then 2020, with the brand selling 11% more vehicles in 2014 – for a record 1.74 million units delivered – and enjoyed double-digit percentage growth in four of the past five years.
Stadler said that for 2015 the sales increases are expected to come from the refreshed top-selling A4, flagship SUV Q7 and the R8 sports car – while for 2016 the brand wants to supplement its SUV range with the entry-level Q1. Additionally, the fast-growing segment would see a range-topping Audi Q8 somewhere before 2020. “The new year has started out dynamically, with good momentum from 2014,” added the executive, envisioning sales during the first two months to be “very good” after numerous orders in late 2014, which should thoroughly offset losses in Russia, Japan and Latin America. Stadler added that the brand continues its increases in China, where around a third of its cars are sold, with overall volume expected to climb as much as 9 percent this year – faster than the 7 percent growth seen in 2014.
Via Automotive News Europe