Peter Schwarzenbauer, Audi Board Member for Marketing and Sales, today opened the first Audi terminal in Japan’s capital. The trendsetting dealership architecture was designed by the renowned office of Allmann Sattler Wappner. It heralds a major investment campaign into the brand’s international sales network, jointly undertaken by AUDI AG and its dealers.
The strategy for the Ingolstadt-based premium carmaker envisages high growth: Audi wants to expand its product range to 40 models, targeting to sell 1.5 million cars in 2015. This equals a 50 percent sales increase within seven years, for which the brand with the four rings wants to win customers in the USA and Europe as well as in the young Asian markets.
“We’ve got the right products in the pipeline for our ambitious growth plans”, Schwarzenbauer said. “Now we’re setting the course in sales and marketing. Audi’s sales organization will invest six billion euros by 2015.”
Further examples of the new Audi corporate architecture are already located in cities such as Munich, Geneva and Sydney. By the end of 2012, more than 350 Audi terminals are to be created worldwide.