Audi plans to reach sales of 20, 000 units in the Middle East by 2020, relying on the investments made in its service centers and showrooms.
Since Audi established its Middle East subsidiary its sales have seen a steady growth in the region, last year reaching an increase of 16.4% to 9,155 vehicles. The company recently appointed Trevor Hill, as the new Managing Director to focus on increasing quality and capacity for sales and after sales service in the Middle East, with a specific sales target of 20,000 units per year by 2020.
“Audi is at present the fastest growing German premium brand in the Middle East. In 2013 our focus is on strengthening our infrastructure backbone in terms of sales and after sales service facilities. Together with our regional partners we currently have seven major construction projects on the way. By extending our training programs, we will also further emphasize qualification and quality of service,” said Hill.
Last year the UAE sales were accounted for 41% of Audi’s total sales in the Middle East, an increase of 21.7% to 3,819 units, followed by Saudi Arabia with 1,918 units, up 26% and Kuwait with 1,279 units sold, an increase of 20.7%.