Audi AG is having a good first half of the year, with sales worldwide going up 3.8% and 1.8% in June. In fact, Audi TT sales have registered a massive growth in Europe of 78.1% up to this month of 2015.
In comparison with sales from the same period of time last year, the German automaker saw a 3.8% increase to around 902,400 vehicles sold. This was the first time in the company’s history when more than 900,000 customers chose the Audi brand as their car choice. Sales went up in all world regions despite a number of model changes Audi had made, with the American continent scoring an increase of 12, 4%. Global deliveries in June, which reached 157,450 registrations, stood for a 1.3% increase compared to the same month the previous year.
“So far, 2015 has been a year of challenges for us. We are meeting these challenges successfully and remain on track. Many markets have become significantly more difficult, especially in Asia and Eastern Europe.
In addition, we are preparing for new generations in key volume models and markets. These make up around 40 percent of our global sales.” stated Luca de Meo, one of the Board of Management Members for Sales and Marketing at Audi.
In the first half of the year, a big growth was registered by the A3 family which is available for sale worldwide, going up 35% to around 195,350 cars delivered. The SUV models continued to see an improvement in demand, especially the Q3 and the Q5 models, with growths of 7,5% and 3,9%. In the U.S., the Q3, Q5 and the Q7 represented an increase of 28.5% for the Audi sales in the first half of 2015.
Audi was also met with positive results for the first half of the year in Europe, Australia and China, Japan’s overall declining market being the only one where sales went down 1.8% to 15,718 sales.
By Gabriela Florea