Audi Q3 Vail Concept to be unveiled at Detroit image

Volkswagen’s premium brand, Audi Ag., on Friday said in addition to the 2013 A4 and A4 AllRoad, a small crossover concept will debut at the Detroit Auto Show next week.

“The next pillar of the market that we have to conquer is the United States,” Audi CEO Rupert Stadler said in London on Thursday. “We see opportunities in the SUV and sedan segments.”

Audi’s CEO Rupert Stadler didn’t give up anything in the way of details regarding the “Vail” Q3 Concept.

U.S. growth is critical to efforts by Audi, the top seller in westernEurope and China, to replace BMW (BMW) as the world’s largest luxury-car maker by 2015.

The Q3, which went on sale in Europe in the middle of last year, slots below the Q5 in Audi’s lineup of crossovers. It’s been rumored since the debut of the Cross Coupe Concept at the 2007 Shanghai auto show that Audi could bring a smaller SUV to the U.S.

Audi will also roll out its new A4 sedan in Detroit, which has been described as sportier than the model it replaces. However the new facelift will face a though completion from the new 3 Series.