Volkswagen’s Audi aims to compete on pricing with BMW and Mercedes-Benz with its most expensive model ever: The Audi R8 GT.
The vehicle, which costs 193, 000 euros ($270,000) in Germany, is part of a broader expansion of Audi’s model range which may include a third sports-car line in addition to the R8 and TT, Stephan Reil, development chief at Audi’s Quattro sports-car division, said in an interview to Bloomberg.
The average price Audi currently gets for a car in the U.S., the largest market for luxury autos, is $43,820, or $12,630 less than Mercedes and $7,829 lower than BMW, according to automotive website Edmunds.com.
. “This car will naturally have a positive impact on the flagship Audi brand,” Reil said at the Ingolstadt, Germany- based carmaker’s headquarters. “We can imagine many options, you’ll have to wait and be surprised,” he said of new models.