Audi Relies on SUVs and the New Audi A3 to Boost Sales image

Audi plans to boost deliveries and revenue this year, relying on its expanding SUV lineup and its new A3.

“Every fourth premium automobile is an SUV these days, ” Chief Executive Officer Rupert Stadler told reporters today. “That’s why we’re creating a broad offering: more sportiness, more diversity, more profile, less fuel consumption.”

Audi plans to double its SUV lineup by 2020, when, according to Stadler, these models will account for 33% of high-end deliveries. The automaker is developing the Q6, Q4 and Q2 as sportier alternatives to its current SUV models. Audi plans to invest 11 billion euro by 2015 to boost production and expand its model lineup, part of its strategy to surpass BMW. The company is also opening a plant in Foshan, China later this year and is expanding a facility in Hungary. Last year the German automaker sold 1.46 million vehicles, a target which was set for 2015.

“We will grow further in 2013,” Stadler said today. “We will reach the mark of 1.5 million car sales earlier than planned.”