For the third year in a row, Audi ranked first in J.D. Power’s 2012 China Sales Satisfaction Index Study.
The VW-owned luxury carmaker scored 898 points from a maximum of 1,000, according to the study results released this month.
Second place went to Dongfeng Nissan (897 points), a joint venture between Nissan Motor Company and Dongfend Motor Corporation. Another joint venture, Beijing Hyundai, ranked third with 891 points. All of the companies that obtained more than the industry average of 841 points are joint ventures of global brands or imported global brands.
China’s best ranked domestic automaker, Chery Automobile, scored 841 points, with all other Chinese brands scoring below the industry average. According to J.D. Power, industry-wide sales satisfaction declined six points this year, due to increased sales pressure and a lack of experienced staff at dealerships around the country.
“Nearly 80 percent of dealers indicate that high inventories are their greatest challenge, which means dealers are under immense pressure to sell more vehicles at a faster pace. This clearly has had a negative impact on the quality of the purchase experience for new-vehicle buyers,” said Liza Wang, a J.D. Power analyst in Shanghai.
Here are the companies that scored above the industry-average in J.D. Power’s China Sales Satisfaction Index Study:
Dongfeng Nissan: 897
Beijing Hyundai: 891
Dongfeng Citroen: 882
Dongfeng Honda: 881
Dongfeng Yueda Kia: 874
Shanghai Volkswagen: 867
Dongfeng Peugeot: 865
Guangqi Honda: 863
FAW Toyota: 860
GAC Toyota: 858
Industry average: 841