Audi reported its best first quarter in the company’s history, with 369,500 units sold, up 6.8%.
“Building on the first quarter’s record deliveries, we want to continue this positive sales trend over the next months, too”, says Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG.
In March the automaker sold 147,000 units, an increase of 3% compared with the same month last year. The vehicles which contributed to this record were the SUV models, the A4 family and the A1 Sportback.
Global sales of the SUV Q3 increased 58.2% to 28,550 units and the Q5 increased 15.6% to 56,350 units. Audi managed to achieve growth in the troubled European market, up 0.7% to 187,600 units for the first quarter.
Sales in Germany last month were down 1.7% to 24,071 units and up 2% to 59,116 units for the quarter. The best-selling model was the A4 Avant with 11,077 units sold for the quarter. In the UK sales increased 9.7% to 39,242 units during the first quarter and 8% to 24,913 units in March. Russia sales increased 15.4% to 8,278 units, with the Q3 and Q5 as the most popular models. In Italy sales fell 6.4% to 12,096 units for the quarter, in France dropped 8.4% to 14,542 units, but Spain saw an increase of 0.6% to 10,897 units.
In the US the company had a record breaking first quarter with 34,186 units sold, up 16% and 13,253 units sold in March, up 14.4%. The best-selling models were the Q5 and Q7 SUVs, up 37.3% and 48.4%, followed by the A8, up 37.3%. Sales in China, Audi’s biggest market, surpassed the milestone of 100,000 units for the quarter, for the first time in the company’s 25 years in the region. The automaker sold 102,810 vehicles in the quarter, up 14.2% and 34,864 units in March, up 10.7%.
|Sales for AUDI AG||In March||Cumulative|
|2013||2012||Change from 2012||2013||2012||Change from 2012|
| – China
(incl. Hong Kong)