The second largest luxury automaker in the world, Audi, has announced it managed to overcome the challenging economic climate and lifted its sales last month to a record level for August.
Sales in August totaled 128, 650 autos, surging 2.7 percent compared to the same period last year. The automaker was still plagued by negative performance across important markets such as China – down 4.1 percent or Russia – down 15.4 percent. But the plunge was offset by the increased demand seen at home in Europe – plus 6.9 percent and in the Americas – surging 10 percent. During the first eight months of the year the brand sold a total of 1,177,100 units, rising 3.4 percent year-over-year.
“Even in the face of highly volatile key markets, Audi further increased its global sales in August. At the same time we are preparing to step up the pace with our broad model and technology drive,” commented Luca de Meo, Member of the Board of Management for Sales and Marketing at AUDI AG. “With the new Audi A4 and the Audi e tron quattro concept we will be presenting two important flagships for our innovation strategy at the International Motor Show in Frankfurt.”
Audi increased its tally in western Europe with sales rising 7.7 percent in August to 41,400 autos. Germany posted an even stronger result, jumping 13.5 percent to 15,934 cars. Eight month sales in the region soared 4.7 percent to about 498,900 vehicles. Meanwhile, Russia saw a plunge of 15.4 percent to 2,201 units last month. The United States continued to perform well, rising almost ten percent in August to a tally of 18,794 autos.