Volkswagen’s four-ring brand was successful in continuing its global growth and outsold Daimler’s Mercedes-Benz in April by only 287 units.
Daimler’s division reported last week a double digit sales growth of nearly 11 percent, hitting 164, 063 vehicles sold worldwide in April. With a jump in deliveries of “only” 7.5 percent, Audi managed to surpass Mercedes-Benz by 287 units, with 164,350 cars sold, while the third contended, BMW, has not yet revealed its monthly sales report. April was once again particularly strong for Audi in its largest markets, China and Germany. On the latter one, the four-ring’s models drew 12.4 percent more customers than a year earlier – 28,844 cars, while sales in China saw a further 9.4 percent jump to 49,576 units.
Audi has already delivered almost 700,000 models in the world’s biggest auto market and it plans to keep the trend by launching later in the year the new extended wheelbase version of the A4 compact premium sedan, a version developed for the region.
In Europe, alongside Germany and strengthened by a positive development in Central and Eastern Europe, the brand deliveries grew 9 percent at around 78,250 units. Fueled by the new Q7, SUV sales in the US market climbed by 25 percent in April to 8,089 units. And despite the diesel predicament, Audi achieved a 5.8 percent increase in the United States to 17,801 units across all models.
Globally, cumulative sales since January were up 4.9 percent over the same period of 2015 at around 620,100 cars, compared with 647,550 vehicles reported by Mercedes-Benz.