Audi sold 164, 150 cars around the world in May, marking an increase of 6.7 percent year on year that keeps the brand on o solid trend.
Even if the four-rings brand did not manage to outsell Mercedes-Benz last month, like it happened in April, it reported once again a steady global growth pace of 6.7 percent. Among the key regions, Europe delivered the biggest growth of 9.7 percent, pushing the figure to around 76,000 vehicles thanks to the brand’s second largest market, Germany, where 28,031 units were sold in May – 13.4 percent more than a year earlier. The new Q7 SUV helped Audi to slightly stay over par in the United States (up 1.6 percent to 18,728 cars). In China, sales of all Audi models increased last month by 5.5 percent to 50,002 units. Worldwide deliveries since January rose to around 784,250, up 5.3 percent compared with the same period in 2015. By comparison. Mercedes-Benz reported 818,175 units for the first five months of the year, thus marking a 12.3 percent global boost.
“May once again showed that our new models are finding strong acceptance in the market,” said Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at Audi. “This is a strong signal for the Audi Q2 and the new A5, which we presented a few days ago,” models that will arrive at dealers in the fourth quarter of the year, initially in Europe.
Audi recently reported a drop in its first-quarter operating profit from 1.422 million euros in 2015 to 1.202 billion euros, including the 100 million euro in negative special items related to possible further recalls of models fitted with Takata’s faulty airbags.