Audi says BMW and Mercedes minivan rivals are unlikely image

The Volkswagen Ag luxury unit has recently commented on the sidelines of BMW’s launch of models in the family minivan segment, claiming they will reach their goal of 2 million auto sales annually without such models.

BMW has recently moved to expand its lineup in the MPV segment, aiming to attract family customers with two minivan offerings: the 2 Series Active Tourer and the larger, seven-seat 2 Series Gran Tourer. They further break away from BMW’s tradition of delivering dynamic sedans and SUVs by using a front wheel drive powertrain developed jointly with British subsidiary Mini. The German automaker also said the 2 Series models, one already on sale in Europe since last year and the other planned for June, re too small to compete on the US minivan segment.

Audi’s development boss, Ulrich Hackenberg, said the segment will not be a target for Audi, leaving it entirely to mass-market sister brand Volkswagen, after being asked if the Ingolstadt-based carmaker was working on a successor for the A2 model – the company pledged to expand its product line-up to more than 60 offerings. “VW has a wide range of minivans that are very successful. For the character of the brand Audi we don’t see a car in that form currently,” said Hackenberg for Automotive News Europe.

Many say the brand already entered the minivan segment with the not so successful A2 back in 2000 – the model flopped due to its high costs derived from its technologically advanced all-aluminum body and the model ceased to exist back in 2005. The model’s popularity arose since as a used car, sparking rumors that Audi might introduce a successor.

Via Automotive News Europe