Audi CEO Rupert Stadler said that the German automaker will reach its sales target of 1.5 million units by the end of this year, with two years earlier than previously planned.
Due to increased demand in the US and China, Audi managed to increase sales by 6% to 780,500 vehicles, narrowing the gap with its rival BWM to 24,000 from 85,000 in 2012. Audi plans to boost annual vehicle sales to 2 million units by 2010 and overtake BMW in becoming the no.1 luxury automaker. In 2011 Audi surpassed Mercedes and became the second premium automaker in the world.
‘We have overtaken Mercedes-Benz and we are now closer to BMW than ever before,” Stadler said in an interview.
BMW surpassed rivals Audi and Mercedes in June sales, thanks to increased demand in the US and China. BMW brand’s sales increased 9.4% in June to 153,000 vehicles, while Mercedes was up 8.3% and Audi increased 5.5%.
“BMW has stronger momentum than Audi and Mercedes, that won’t change in the second half,” said Hanover-based NordLB analyst Frank Schwope. “Design of their cars has improved and they’re ahead on fuel-saving technologies.”
From January to June BMW sold 804,000 vehicles, up 7.7%, expanding its lead over Audi 24,000 units from 11,000 units in the first five months. During the first half of the year Audi increased 6.4% to 780,500 units, while Mercedes was also up 6.4% to 694,000 vehicles.