Volkswagen Group’s luxury brand Audi managed to increase its January-March sales by 11.7%, with growth recorded in all of its global regions.
According to the company, this is the best first quarter to date, with 412,846 units delivered and a 12,951 million euro revenue – which is up 10.4% from the same period of last year.
“Despite high up-front spending on new products and technologies and the expansion of our international production network, we have generated an operating profit of € 1,314 million in the first quarter,” declared Axel Strotbek, in charge of financial operation at Audi.
Besides the 12,951 million euro revenue, Audi also made an operating profit of 1,314 million euros, while its operating return on sales is now at 10.1%. That is above the company’s target of 8-10% on operating return, which makes Audi among the biggest money maker brands for VW AG.
Expecting further growth as it battles BMW for the top spot among the global premium automaker, Audi is hiring this year in Germany alone 2,000 experts. The company seeks expertise mainly in the fields of lightweight construction, connectivity and electric mobility.
The brand is also overseeing for 2014 the introduction of 17 new models and derivative versions to the worldwide markets – from the S3 sedan or A3 cabrio to the e-gas equipped A3 Sportback g-tron or the sporty new generation Audi TT.