The Volkswagen AG luxury brand managed to outshine third placed Mercedes-Benz again, with April gains of 11.6 %, even as its line-up is beginning to age after reaching its product cycle peak.
Buoyed by increased demand for the A3 range and the Q3 SUV, the German automaker managed last month to deliver 149,050 cars, registering its fourth-biggest growth rate in the last 15 months.
“With the strong month in April we are continuing the double-digit growth from the first quarter and continue to exceed our own targets,” says Luca de Meo, Audi’s sales boss. “Global demand is developing very positively for Audi especially in the compact segment and for the full-size models. Thus we are strengthening our market position at both ends of the four rings’ portfolio.”
The total tally for all four months so far has gone up to a new record of 561,900 vehicles, with April’s sales up across Audi’s all major regions. Europe registered a rise in demand of 8.6%, the North American region grew sales by 16.7% and the Asia-Pacific also increased deliveries by 15.3%.
Audi’s A3 line-up jumped last month by 44 % to 25,766 units, aided by the timely release of the A3 sedan in the United States. Also, Audi’s smallest current SUV, the Q3, also registered very positive numbers, increasing deliveries by 29% to reach 15,542 sold vehicles.
by Aurel Niculescu
) - Friday, May 9th, 2014 - filed under Audi
, Sales Reports
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