Audi sees slight increase in demand in April image

The second largest luxury automaker in the world, Germany’s Audi AG, has announced its sales last month edged up by 2.5 percent from the same period a year ago, to a total of 152,850 units.

The premium unit of Volkswagen Ag, the second largest automaker in the world and the biggest in Europe, saw record sales during the first three months of the year and are starting positively the second one, with deliveries in April soaring by 2.5 percent to 152,850 autos, buoyed by strong demand across all regional zones, particularly in the Americas. After the first four months of the year, sales across the globe climbed 5.2 percent to a total of 591,050 units. “Audi remains on course and posted a solid sales performance in April. Despite the upcoming generation changes in key model families and sales markets we have surpassed the record figures of the previous year,” comments Luca de Meo, the sales and marketing boss. “In the coming months we intend to continue growing worldwide.”

In the United States, Audi managed to lift sales last month by 7.5 percent to 16,827 cars and SUVs – with the latter having the bulk of the growth, at 35.6 percent. During the January to April period, the deliveries in America jumped 11.9 percent to 56,925 vehicles. At home in Europe, Audi managed to soar just 0.9 percent to about 71,750 autos, with double-digit growth in countries such as Italy, Spain and Sweden. In China, the world’s largest auto market, Audi climbed 5.2 percent to 178,612 autos for the January to April period, with last month’s performance on par with the April 2014.