Audi has big chances of overtaking the Mercedes-Benz brand in global sales at the end of this year and become the world’s second best selling premium brand behind BMW.
In the first 11 months of 2011, Audi sold 56,500 more cars than Mercedes-Benz, even though the Daimler subsidiary outsold Audi in November and set record sales for the January to November period. Mercedes-Benz sold 1,136,525 units in the first 11 months of the year, up 7 percent from 2010, while Audi sold 1,193,110 units, an increase of 18 percent over last year.
BMW outsold both German rivals in November and its No. 1 title should be safe as the Bavarian automaker recorded more than 1.25 million sales in the first 11 months of 2011. BMW’s all-time sales record dates from 2007, when it sold 1,276,793 cars. BMW Group, which includes the BMW, Mini and Rolls-Royce brands, has already sold more vehicles in the first 11 months of this year than in all of 2010 – 1,510,862 units.
Audi expects to end the year with a record 1.3 million sales, while Mercedes aims a volume of more than 1.25 million. Combined sales of Mercedes, Smart and Maybach are expected to reach 1.35 million in 2011.