The world order in terms of luxury auto sales has been changed a bit after the April tally, with VW AG’s Audi edging out traditional leader BMW on a global level.
Audi not only bested the usual leader, BMW, but also managed to stay ahead of the fast-growing Mercedes-Benz brand that managed to gain the upper hand on its Ingolstadt-based rival from time to time in recent months. Thanks to strong demand for its Q line of sport utility vehicles, Audi’s sales soared 2.5 percent to 152,850 units in April, while BMW’s stronger 5.6 percent increase was not enough, with the brand delivering a total of 148,896 cars and SUVs. Mercedes-Benz kept up its runners pace, skipping ahead of both in terms of year-over-year rise, jumping 11 percent to 148,072 vehicles. The three German automakers have been locked in a battle for the top position for years, lifting spending and even threatening the hefty earnings margins (in Audi’s case) in a bid to claim the fabled No.1 global position.
BMW has been hard at work to defend the annual sales leadership across the global luxury segment, while some of its most important models – such as the aging 7 Series flagship – are up for renewal. All three German brands have also launched a product offensive that sees the introduction of new nameplates, especially in the fast-growing luxury SUV segment. After four months, BMW remains the overall leader with deliveries rising 5.5 percent to 600,473 autos, followed by Audi which has soared 5.2 percent to 591,050 and Mercedes, jumping 14 percent to a tally of 577,674.
Via Automotive News Europe