Audi starts the US offensive by refreshing its lineup image

Volkswagen’s Audi plans to push forward the good sales momentum by bringing 12 refreshed and new models in the United States over the next three years.

Audi surpassed the 200,000 mark of sales for the first time in its history in the United States last year, rising 11.1 percent to 202,202 units. Audi thus doubled its US figures within five years. This momentum has also been kept in first two months of 2016, with a rise of 2.5 percent in January and February. “We had a record last year with the oldest portfolio in the luxury business,” Audi of America President Scott Keogh told Reuters in an interview on the sidelines of the New York International Auto Show. Therefore, there is still much room for improvement and Audi aims to unveil 12 new models and updated ones in the next three years. “We are in essence going to replace our entire portfolio,” he said.

And there are also good perspectives for the premium segment in the US, as Keogh believes it will grow from about 1.8 million vehicles to around 2 million in the next few years. The trend is seen to keep its upward pace as buyers are still relying on strong credit availability and low gasoline prices. “The fundamental dynamics as I see it are still generally good”, he said.

“There is robust demand for models at the top end of our lineup, such as the A7 and Q7,” Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America said earlier this month. “This gives us confidence that our sales momentum will continue with the upcoming launches of the all-new A4 and R8 this spring.”

Via Reuters