Audi targets 1 million sales in China over 2011-2013 period image

Audi plans to sell 1 million cars in China over a three-year period starting this year, the head of Audi China announced.

Audi reported very good sales in China so far this year as the luxury segment remained strong despite slowing growth in the overall market. In the first 11 months of this year, Audi sold 283,600 cars in China, a year-on-year increase of 35.2 per cent. In November alone, Audi delivered nearly 30,000 cars in China and Hong Kong.

„This is the first year of the three-year period where we’d like to reach this target to sell 1 million, we started already with a new sales record. So we are well on track to achieve 1 million in three years,” Dietmar Voggenreiter, president for Audi’s China operations, told Reuters in an interview.

To keep up with the demand in China, which surpassed Germany as Audi’s largest market earlier this year, the Ingolstadt-based automaker is building a new plant in Foshan in Guangdong province, which will bring its total output in the country at 700,000 units.

Audi also plans to double the number of full-service dealerships it has in China to 400 by the end of 2013, mostly in small cities by Chinese standard. „There are a lot of cities with 1 million inhabitants in China and there is no Audi dealer, so there is potential for Audi,” Voggenreiter said.