Audi, the premium car brand of the Volkswagen Group plans to set up a new assembly line in Maharashtra – India for its sports utility vehicles to take on rivals BMW and Mercedes Benz.
The new line will assemble its premium SUV Q7 and the upcomingQ3, which is expected to be launched in June-July this year.
The new assembly line in Aurangabad will start producing Q7 and Q3 SUVs by the end of the year, ramping up Audi’s capacity to 8,000 units, a senior executive said.
“Despite a challenging last year, we are very bullish on India and have a slew of launches lined up for this year,” Audi India head Michael Perschke told reporters.
Mr. Michael Perschke, Head of Audi in India said that the company was depending on Q3 to steer the company forward during the current year.
Audi sells nine models in India, including the ‘R8 Spyder’ sportscar.
The company, which competes with BMW and Daimler AG’s Mercedes-Benz in the Indian luxury car market, plans to add 10 dealers to its current network of 15 this year.
Currently, the price of an automobile brought through the CBU route in India increases by almost double due to the hefty 60% import duty and the other assorted taxes that the Indian government levies.